In recent years we have been developing our understanding of social media and running workshops for small businesses as part of Lancaster University Management School’s Institute for Entrepreneurship and Enterprise Development’s Innovation for Growth programme.
Social media certainly is not a fad and has emerged very quickly, is constantly changing and can seem challenging for those setting out to use in business. We are developing this part of our site to share experience and explore the opportunities and challenges that social media and collaborative software brings to business. We will be linking a series of blogs around these issues.
A first blog outlines the importance of social side of social media