Gear Time Zone is based on the extensive research we did for our book Invisible on Everest which was launched in May 2003. We could not have foreseen where the book would lead us and continue to lead us. Find out more about us.
This is an evolving site based on regular blogs. It will, in time, cover everything (or almost everything) that anyone in the outdoors industry, or their well informed consumers needs to know about the history of outdoor products.
Our starting point is a timeline, tracking, people, products, mountain sports from the eighteenth century to the present day- giving a detailed Long View of Innovation
Find out more about much loved :
: iconic products
:the inspired innovators who created them and how they shaped and were shaped by mountain sports
We hope that the stories that unfold on our site will provide inspiration to current day innovators. Understanding the long wave view can stimulate ideas for the future. After all ‘To Design for the Future you must Leaf through the Past’ (BMW Museum, Munich).