Date : 18-19 April 2012
Theme: The Innovation Journey Continues
Organisers: Mike Parsons and Mary Rose, IEED Lancaster University Management School
innov_ex 12 was the 10th Innovation for Extremes Conference : ‘the annual conference for innovation in all mountain and adventure sports and extreme environments. It is sponsored by Pertex and supported by The Textile Institute .
High levels of uncertainty for the outdoors industry make innovation vital for survival. Conference discussion is focused around the nature of these problems alongside showcasing innovative directions for the outdoors industry, including sustainability options. The 2012 innov_ex keynote speakers brought vital insights to help you stay ahead and meet key industry threats and opportunities.
Click here for innov_ex 2012 conference report:
Speakers for 2012 included :
Mark Held (European Outdoor Group) challenges companies to look at how they are managing the volatility of our current changing marketplace including the Asia supply chain, sustainability and the impact of high leverage campaign organisations, and banking changes.
Simon Reid, WRAP (Waste Resources Action Programme) ‘Sustainable Clothing Action Plan’: Moving towards sector targets – what could you measure and how these targets could be implemented. Alexis Olans, Head of Adidas’ Sustainable Product Program, Adidas Better Place.
David Taylor, University of Wales, Newport: Designing the future of smart clothes and wearable technology for the active ageing.
Veronica Legg, Equip Outdoor Technologies (2010 innov_ex Design Prize winner) ‘Designing clothing for end use – sources of feedback, from field research to the World Wide Web’
The following help you keep ahead of the innovation game: Exclusive interview with David Brailsford British cycling’s performance director, highlights the sport’s extensive innovation.
Given latest launches such as ‘Adidas football boot with a brain’ a discussion session around. Is electronic footwear inevitable? Panel includes footwear expert Mike Redwood, Adrian Wilson, Phil Sorrell and Mike Parsons. innov_ex
Innovation Design Prize Award brings the chance to see stimulating new ideas, hire new staff! Now in its fifth year, it has developed an exceptional record as a springboard for commercialisation for new designers.
Hear update on 2011 Design PrizeWinner, Victoria Eskdale Fantastic opportunities for networking, not just breaks and lunch with a relaxed dinner on Wednesday evening.
We are grateful for media support from Outdoor Trade & Industry, Outdoori , Outdoor Review, PTC, Rohantime and Outdoorsmagic.