Pertex Sponsors Innov_ex 2012
Innov_ex is delighted to announce that international textile brand, Pertex has agreed sponsorship of the 2012 Innovation for Extremes Conference, the 10th in the series. Taking place in Lancaster, UK, 18-19 April 2012, innov_ex will continue with its strong sustainability theme.
Of the Pertex sponsorship, organisers Mike Parsons and Mary Rose commented, “For innov_ex, sponsorship from a major outdoor textile brand enhances the standing of the conference. It also deepens our reach in the supply chain, keeping us close to the needs of outdoor manufacturers and consumers.”
Although represented through a number of ‘sub-brands’ the Pertex concept provides a total solution for the enthusiast; allowing the user to explore the most demanding environments on earth. Pertex’s worldwide reputation with products such as Pertex Quantum, Pertex Equilibrium and a pedigree stretching back to the 1970s give it a key role in outdoor product innovation.
Firmly rooted in the history of exploration for over 25 years, Pertex fabrics provide essential protection. Pertex Brand Director, Steve Laycock, has a long relationship with the innov_ex conferences, reaching back to 2003 when Clothing for Extremes, the original conference series began. Steve, said; “We are extremely pleased to be able to support the innov_ex conference. The philosophy of the conference around innovation, sustainability and looking to the future fits perfectly with that of the Pertex brand.”
