Mark will present his view of the key challenges facing the outdoor industry at innov_ex 2012. He wishes to remain flexible in his exact presentation to ensure he is able to cover the current burning issues as at April 2012 and for the period ahead. However the issues are likely to include:
1. Managing Asian supply chains in the context of the rapidly changing economic/political changes in these countries
2. Sustainability and the impact of high leverage campaign organisations.
3. Potential impact facing the outdoor and sports industries of the 2011 banking ‘shift’ on funding and /working capital for sector businesses.
He will challenge companies to look at how they are managing the volatility of our current changing marketplace.
